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RGB
Stands for the colors Red-Green-Blue. In web design and design for computer monitors, colors are defined in terms of a combination of these three colors. For example, the RGB abbreviation for the color blue shown below is 0-0-255. In contrast, print designers typically define colors using CMYK.

Rich Media
Typically, a web site or banner ads that use technology more advanced than standard GIF animation. Rich media banners include: Flash, Shockwave, streaming video, Real Audio/Video, pull-down menus, search boxes, applets that allow for interactivity, and other types of special effects.

Royalty-Free Photos or Images
Photos, graphic images, or other intellectual property that are sold for a single standard fee and may be used repeatedly by the purchaser. Typically with royalty-free clauses, the company that sells you the images still owns all of the rights to the images, and they are allowed for use only by the purchaser (i.e., the same images cannot be used by another company or individual without repurchase).

Rules
Rules, or horizontal rules, are HTML tags enable you to insert horizontal lines as separators or dividers. Web graphic designers will vary the length and color of horizontal rules to add emphasis and flair. The following gray line is a horizontal rule set at a width of 50 percent.

Sans Serif
A style of typeface that means "without feet." Common sans serif typefaces include Arial, Helvetica, AvantGarde and Verdana. The following graphic image shows sans serif typefaces:

Saturation
The color intensity of an image. An image high in saturation will appear to be very bright. An image low in saturation will appear to be duller and more neutral. An image without any saturation is also referred to as a grayscale image.

Screen Font
A part of the font suitcase (of Adobe Type 1 fonts), describes the shape of each character to the operating system so that the font can be seen on a computer screen.

Search Engine
A search engines is a program that searches documents (i.e. web pages, which are HTML-documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.

Serif
A style of typeface that has "little feet." Common serif typefaces include Times Roman, Garamond, and Palatino. The following graphic image shows serif typefaces.

Spider/Robot
A software program that search engines use which visits every site on the web, follows all of the links, and catalogs all of the text of every web page that (a) contains text, and (b) it is able to visit or crawl.

Text-Entry Box
In an online form, text-entry boxes look like the following:
Email:

Comments:

If you place your cursor inside the text boxes, you will be able to type information into the online form.

Thread
A series of messages related to the same topic in a discussion group or newsgroup, such as an original post and related follow-ups.

Thumbnail
A small version of a graphic image. For example, the image below is a thumbnail image of a web page.

Traffic Node
A group of information pages on a web site.

Typeface
A typeface contains a series of fonts. For example, the typeface Arial contains the fonts Arial, Arial Bold, Arial Italic and Arial Bold Italic.

URL
URL is the abbreviation for Uniform Resource Locator and is an address referring to a document on the Internet. In other words, it is the address of an individual web page element or web document on the Internet. The syntax of a URL consists of three elements:

the protocol, or the communication language, that the URL uses;
the domain name, or the exclusive name that identifies a web site; and
the path name of the file to be retrieved, usually an HTML document.
Most newbies mistakenly believe a URL is the same as a domain name or home page. Every web document and web graphic image on a web site has a URL.

For example, the URL for a home page is commonly written as:

http://www.companyname.com/index.html

The http:// is the protocol.
The www.companyname.com is the domain name.
The index.html is the path name.
The URL for an About Us page is commonly written as:

http://www.companyname.com/about.html

The http:// is the protocol.
The www.companyname.com is the domain name.
The about.html is the path name.
USP
Abbreviation for Unique Selling Proposition.

Vector Graphic
A graphic image drawn in shapes and lines, called paths. Images created in Illustrator and Freehand (graphic design software) are vector graphics. They are usually exported to be bitmap images.

Video
A series of framed images put together, one after another, to simulate motion and interactivity. A video can be transmitted by number of frames per second and/or the amount of time between switching frames. The difference between video and animation is that video is broken down into individual frames.

Web Site
A web site is a collection of electronic pages generally formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and JavaScript.

WYSIWYG
Abbreviation for What You See Is What You Get.

XHTML
Abbreviation for Extensible Hypertext Mark-up Language and is a hybrid of XML and HTML. Web pages designed in XHTML should look the same across all platforms.

XML
Abbreviation for Extensible Mark-up Language.

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