NYT > Media & Advertising
Updated : Fri, 21 Nov 2008 08:05:09 GMT
Advertising: Pepsi Shifts to a New Ad Agency
One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.
Publ.Date : Tue, 18 Nov 2008 08:54:56 GMT
Advertising: For One Production Company, It?s All About the Power of Storytelling
Epoch Films is starting Dandelion, a newcomer to the ranks of what are called brand storytellers.
Publ.Date : Mon, 17 Nov 2008 18:55:07 GMT
Nielsen to Issue U.S. Radio Ratings
Nielsen will be in direct competition with Arbitron, the country?s leading supplier of radio ratings data.
Publ.Date : Tue, 18 Nov 2008 06:14:19 GMT
A Studio, a Star, a Fateful Bet
?Valkyrie? was conceived as a dramatic showcase for Tom Cruise, as well as a high-profile effort to kick-start United Artists.
Publ.Date : Mon, 17 Nov 2008 20:43:46 GMT
Advertising: An Ad Network in Times Square
As Walgreens formally opens at 1 Times Square on Thursday, executives are describing plans for the giant signs that will festoon the building on three sides.
Publ.Date : Thu, 20 Nov 2008 07:06:28 GMT
J. Crew Benefits as Mrs. Obama Wears the Brand
Michelle Obama: first lady-to-be, fashion plate and now, online pitch.
Publ.Date : Mon, 17 Nov 2008 05:20:50 GMT
A Former Anchor, Dan Abrams, to Form a Consulting Firm
Dan Abrams is forming a consulting firm that he hopes will connect a global Rolodex of media experts with businesses that need strategic advice.
Publ.Date : Wed, 19 Nov 2008 06:20:59 GMT
Totally Over: Last Squeals for ?TRL?
The afternoon video show, which ended Sunday after being an MTV flagship for 10 years, was just a little too 20th-century to survive the YouTube age.
Publ.Date : Wed, 19 Nov 2008 01:02:55 GMT
Legal Tangles of ?Project Runway? Keep It Frozen on the Catwalk
Producers have already shot segments for the series?s sixth season, but those new episodes are unlikely to be seen for several months, according to people involved in the case.
Publ.Date : Wed, 19 Nov 2008 16:43:27 GMT
For ?60 Minutes,? a Jump in Ratings
?60 Minutes? on CBS has been the most-watched program in the nation the last two weeks ? including the full episode on Sunday devoted to Steve Kroft?s interview with Barack and Michelle Obama.
Publ.Date : Fri, 21 Nov 2008 03:13:11 GMT
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