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Feathering
Feathering the edge of a graphic image gradually dissipates the edge, making the edge look blurry.

Findability
A term used in online marketing that describes a web site's ability to be found easily via the search engines, directories, and other online resources.

Flash
Vector graphic animation software from Macromedia that allows Flash graphics to look the same across all browsers, as long as the plug-in is installed. One of the advantages of Flash animations is their relatively fast download time.

Font
A font is a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys. For example, Times NewRoman Bold Italic is one font, and Times NewRoman Bold is another font. Times NewRoman is a single typeface.

Forms
HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple on-screen forms for collecting information from the viewer.

Frame
In animation, a frame is a single graphic image in a sequence of graphic images.

Frames
In HTML, providing the ability to break a web page into multiple, separately scrollable areas. Because some search engines cannot follow links in a framed web site, a good web designer will contain text in a NOFRAMES-tag and provide a link for search engines to index your site.

Freeware
Software distributed for free on the web.

FTP
Stands for File Transfer Protocol. FTP allows you to copy or send files (HTML-documents, graphic images, spreadsheets) from one computer to another via the Internet.

GIF
Stands for Graphics Interchange Format. GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors.

Glow
A glow is the opposite of a shadow in that it creates a surrounding highlight of an image. A high radiance creates a soft, subtle glow and a low radiance creates a hard, bright glow, such as a neon glow.

Gradient
A gradient is a gradual transition of colors. Many metallic images are gradients. Web images that use gradient fills as a special effect should be saved in a JPEG rather than a GIF format.

Graphic Backgrounds
The bottom-most layer on a web page, usually with either a design or color that highlights the above copy. A small graphic can be tiled to create a background texture for a web page.

Grayscale
An application of black ink (for print) or the color black (for the screen) that simulates a range of tones. Grayscale images have no hue (color). In print design, a grayscale graphic image appears to be black, white, and shades of gray, but it only uses a single color ink.

Hexadecimal
A numbering system which uses a base of 16. The first ten digits are 0-9 and the next six are A-F. Hexadecimal numbers are used to color web pages. For example, the hexadecimal equivalent for the color white is #FFFFFF.

HTML
Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.

Hue
The actual color of an object. Hue is measured as a location on a color wheel, expressed in degrees. Hue is also understood as the names of specific colors, like blue, red, yellow, etc.

Hyperlink
A hyperlink, more commonly called a link, is an electronic connection between one web page to either (1) other web pages on the same web site, or (2) web pages located on another web site. More specifically, a hyperlink is a connection between one page of a hypertext document to another.

Hypertext
Hypertext is any text that can be chosen by a reader and which causes another document to be retrieved and displayed.

Image Map
An image map is a single graphic image containing multiple, clickable hyperlinks.

Information Page
A static web page that is designed, coded, and written primarily for a target audience but formatted for optimal search engine and directory positioning.

Interlace
Storing partial data from a single graphic image in multiple sequences. The purpose of interlacing is to have a partial image initially appear on screen rather than having to wait for the image to appear in its entirety. With interlacing, equally spaced sets of lines from the original image are stored together, and these sets appear one on top of the other in sequence.

Interstitial
An interstitial is a web advertisement that appears in a separate browser window, other than the target web page.

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